George Eastman was a legendary entrepreneur who daunted the world with his very precious talents. A most celebrated-amateur photographer later turned entrepreneur in the industry of film and camera. His live was packed with hardship after his father’s death. He had become the financial backbone of his family by the age of 14. Despite all the barricades in his early-life, he was still able to originate the most prominent company of all time, Eastman Kodak Company. Kodak was one of the best brand-name back in eighty until today, sometimes it is an adjective word brought famous by trendsetter as perfect and vivid picture.
From my bona fide viewpoint, I think Eastman was a superb inventor. During his lifetime, he had done a lot of invention included dry-plate photography method, first Kodak Camera, Brownie Camera, rolled photography and also the film used for motion picture. Back to the decade when everybody was using the giant oven-like camera with the heavy tripod, Eastman was very keen to this situation and by that time he was an amateur who admire the photography so much. Only then he had learned from the British magazine of how to develop an emulsion, after 3 years of experiments, he invented the dry-plate formula and also he had invented the machine to create the plates. Through the invention he was then able to offer the sales of dry plates. Without the invention of Eastman, there’ll be no Cinema or even 3D cinema, because Eastman played a crucial role by assisting Thomas Edison to invent the motion picture film. The genesis of the motion picture film was mainly the contribution of Eastman.
He is a wizard of philosophy. There was a scheme of proverbial philosophy which was penned by Eastman. It’s also proven that Eastman was not a person who talks rather than works, his philosophies are his own talks but he had proven it by his own works. For example, “You press the button, we do the rest.” Was a slogan created by Eastman for marketing, the concept was vividly expressed by the slogan itself, that is the consumers can purchase the cameras and the rolled films from Kodak and after they done with snapping session, they can conveniently hand the films to the company outlets to let them process the pictures.
He is an altruistic man. From my analysis, I think he is an authentic philanthropist, because he started giving out his fortunes to the Institute of Rochester when his salary reached $60 a week, the amount of his donation is as much as $50.assumed the fact that he had a salary of $240 per month, that meant he donated 20.83% of his monthly salary to people he didn’t even know well, that was truly charitable. Eastman also donated a total of $20 million to the Massachusetts Institute of Technology (M.I.T) due to his personal admiration to the institute, and he did the charitable work anonymously. Mr. Smith, that was the only name M.I.T students know and it was admirably and thankfully expressed in the popular M.I.T song. Charity to the extent of being anonymous was more than just far too kind, Eastman is an angel who only knows the definition of give but not take. Eastman is a big fan of music too he wanted others to be able to feels his love for music, through this admiration once again he formed and constantly supported the Eastman School of Music. He is born a natural sharer, who always shares what he likes to the world around him.
He is an outstanding marketer. In my opinion I think he is a very talented marketer, because Eastman penetrated our imagination of the word ‘Kodak’ as the yellow box with red letters or vice versa, even with just a single glimpse we know it was Kodak. In 1897, he pioneered the advertising method by using the electric sign on the London’s Trafalgar square which was the hotspot of London. His marketing success proven when most of us know what is Kodak without even the struggle to find out.
